Deniz Parmaksız

Deniz Parmaksız

London, England, United Kingdom
2K followers 500+ connections

About

Designing and working on data lake architectures using Apache Iceberg, end-to-end data…

Experience

Education

Licenses & Certifications

Publications

  • Predicting Likelihood to Purchase of Users for E-commerce

    International Conference on Intelligent and Fuzzy Systems

    The gap between the marketer and the customer is increasing in the recent years. The marketers are not able to accurately segment customers. Predictive modelling and auto-optimization technologies will be disrupting the digital customer experience delivery space. Being able to predict the future behavior of online and mobile visitors, the gap between marketers and customers will decrease. In this study, with the clickstream data that have been collected from the users on the websites, machine…

    The gap between the marketer and the customer is increasing in the recent years. The marketers are not able to accurately segment customers. Predictive modelling and auto-optimization technologies will be disrupting the digital customer experience delivery space. Being able to predict the future behavior of online and mobile visitors, the gap between marketers and customers will decrease. In this study, with the clickstream data that have been collected from the users on the websites, machine learning models will be created to predict each and every users’ likelihood to purchase, so that the marketers can target only those users, in order to have higher ROI’s in advertising world.

    See publication

Projects

  • Moodify for Spotify

    - Present

    Moodify aims to help users to discover more tracks based on their own preferences. That is a user can use audio features such as tempo, danceability, instrumentalness etc. to create a personalized playlist, which means they can ask for tracks which has less vocal, high bpm, great for dancing and uplifting their mood. Also doing that by specifying seed artists and tracks helps a user to discover tracks with similar music taste with their favorite artists.

    Aside from the discovery of new…

    Moodify aims to help users to discover more tracks based on their own preferences. That is a user can use audio features such as tempo, danceability, instrumentalness etc. to create a personalized playlist, which means they can ask for tracks which has less vocal, high bpm, great for dancing and uplifting their mood. Also doing that by specifying seed artists and tracks helps a user to discover tracks with similar music taste with their favorite artists.

    Aside from the discovery of new tracks, Moodify helps you to visualize your music style and let’s you understand how your music style is changing. You can see how your recent style is changing in last played three tracks with respect to your last fifteen tracks. Even more, you can see how your favorite tracks changed over time like a year ago, months ago or in last weeks.

    See project
  • Kampüsüm

    -

    A social network for students and student clubs in universities which let students to follow student clubs and current events. Student clubs benefit the analytics about their events and visitors. iPhone and Android apps are available on store. RESTful API is built with .NET Core Web Application and mobile applications are based on C# with Xamarin.Forms. Web apps run on Microsoft Azure and web front-end is built with PHP and JavaScript.

    #15 in "Best of March" on App Store.

  • Sebastian: Movie Recommendation Engine

    -

    A movie recommendation engine based on collaborative filtering and content based similarity. Main goal is to recommend good movies that user would like by mining the MovieLens dataset, which consists of 260.000 users, 40.000 movies and 24 million ratings.

    Other creators
    See project

Honors & Awards

  • Best Paper Award

    INFUS 2020

    Our paper "Predicting Likelihood to Purchase of Users for E-commerce" was awarded the Best Paper in INFUS 2020 conference. You can read the publication on Springer: https://link.springer.com/chapter/10.1007/978-3-030-51156-2_30

  • 2nd Place in OBSS Hackathon

    OBSS

    Became 2nd as a solo attendee among 12 groups in a 24 hours Hackathon organized by OBSS and got awarded $2500. My project was understanding the user's mood and music taste using their historic Spotify activities and recommending new tracks according to their current mood or another mood that they want to jump in.

    https://hackathon.obss.com.tr

Languages

  • Turkish

    Native or bilingual proficiency

  • English

    Full professional proficiency

  • German

    Professional working proficiency

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